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Puraglow.com Website Terms of Service

Terms of Use

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our website https://puraglow.com (“Our Site”).

Please read these terms of use carefully before you start to use the site. By using Our Site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using Our Site.

Information About Us

Our Site is operated by Puraglow Limited.  (“We”, “Us”, “Our”), Registered and Incorporated in the United Kingdom, Registered Number: 10601675.
Our Registered address is 12 Tower Street, Ludlow, Shropshire, SY8 1RL United Kingdom.
Our telephone number is +44 (0)7542 026035
We are registered for Data Protection with Registry No. Z4576240

Accessing Our Site

We permit access to Our Site on a temporary basis and reserve the right to withdraw or amend the service we provide on Our Site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of Our Site, or our entire site, to users who have registered with us.

Intellectual Property Rights

We are the owner or the licensee of all intellectual property rights in Our Site, and in the material published on it. Copyright laws and treaties around the world protect those works. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of material on Our Site must always be acknowledged.

You must not use any part of the materials on Our Site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of Our Site in breach of these terms of use, your right to use Our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Our Liability

The material displayed on Our Site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we hereby expressly exclude:

(a)  All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.

(b)  Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with Our Site or in connection with the use, inability to use, or results of the use of Our Site, any websites linked to it and any materials posted on it, including, without limitation any liability for:

  • loss of income or revenue;
  • loss of business;
  • loss of profits or contracts;
  • loss of anticipated savings;
  • loss of data;
  • loss of goodwill;
  • wasted management or office time; and
  • for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

Information About You and Your Visits to Our Site

We process information about you in accordance with our Privacy Policy. In using Our Site, you consent to such processing and you warrant that all data provided by you is accurate.

Linking to Our Site

You may, with our advance permission, link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link from any website that is not owned by you – our site must not be framed on any other site. We reserve the right to withdraw linking permission without notice. If you wish to make any use of material on Our Site other than that set out above, please contact our support team for assistance.

Links from our site – where Our Site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Our Site Changes Regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on Our Site may be out of date at any given time, and we are under no obligation to update such material.

Jurisdiction and Applicable Law

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to Our Site although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country.

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England.


We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we have made, as they are binding on you.

Thank you for visiting Our Site.

Puraglow.com Web Store Terms of Use

In General

Puraglow Limited (“https://puraglow.com”, “Puraglow”) owns and operate this Website. This document governs your relationship with Puraglow.com (“Website”). Access to and use of this Website and the products and services available through this Website (collectively, the “Services”) are subject to the following terms, conditions and notices (the “Puraglow.com Web Store Terms of Use”). By using the Services, you are agreeing to all of the Puraglow.com Web Store Terms of Use, as may be updated by us from time to time. You should check this page regularly to take notice of any changes we may have made to the Puraglow.com Web Store Terms of Use.

Access to this Website is permitted on a temporary basis, and we reserve the right to withdraw or amend the Services without notice. We will not be liable if for any reason this Website is unavailable at any time or for any period. From time to time, we may restrict access to some parts or all of this Website.

This Website may contain links to other websites (the “Linked Sites”), which are not operated by Puraglow. Puraglow has no control over the Linked Sites and accepts no responsibility for them or for any loss or damage that may arise from your use of them. Your use of the Linked Sites will be subject to the terms of use and service contained within each such site.

Privacy Policy

Our privacy policy, which sets out how we will use your information, can be found on our Privacy Policy FAQ. By using this Website, you consent to the processing described therein and warrant that all data provided by you is accurate.

Intellectual Property, Products and Content

The intellectual property rights in all products and content (including photographic images) made available to you on or through this Website remains the property of Puraglow or its licensors and are protected by copyright laws and treaties around the world. All such rights are reserved by Puraglow and its licensors. You may store, print and display the content supplied solely for your own personal use. You are not permitted to publish, manipulate, distribute or otherwise reproduce, in any format, any of the content or copies of the content supplied to you or which appears on this Website nor may you use any such content in connection with any business or commercial enterprise.

Terms of Sale

By placing an order you are offering to purchase a product on and subject to the following terms and conditions. All orders are subject to availability and confirmation of the order price.

Dispatch times may vary according to availability and subject to any delays resulting from postal delays or force majeure for which we will not be responsible.

In order to contract with Puraglow you must be over 18 years of age and possess a valid credit or debit card issued by a bank acceptable to us. Puraglow retains the right to refuse any request made by you. If your order is accepted we will inform you by email and we will confirm the identity of the party which you have contracted with. This will usually be Puraglow but may in some rare cases be a third party. Where a contract is made with a third party Puraglow is not acting as either agent or principal and the contract is made between yourself and that third party and will be subject to the terms of sale which they supply you. When placing an order you undertake that all details you provide to us are true and accurate, that you are an authorised user of the credit or debit card used to place your order and that there are sufficient funds to cover the cost of the goods. Exchange rates may fluctuate. All prices advertised are subject to such changes.

(a) Our Contract

When you place an order, you will receive an acknowledgement e-mail confirming receipt of your order: this email will only be an acknowledgement and will not constitute acceptance of your order. A contract between us will not be formed until we send you confirmation by e-mail that the goods which you ordered have been dispatched to you. Only those goods listed in the confirmation e-mail sent at the time of dispatch will be included in the contract formed.

(b) Pricing and Availability

Whilst we try and ensure that all details, descriptions and prices which appear on this Website are accurate, errors may occur. If we discover an error in the price of any goods which you have ordered we will inform you of this as soon as possible and give you the option of reconfirming your order at the correct price or cancelling it. If we are unable to contact you we will treat the order as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund. Delivery costs will be charged in addition; such additional charges are clearly displayed where applicable and included in the ‘Total Cost’.

(c) Payment

Upon receiving your order we carry out a standard authorisation check on your payment card to ensure there are sufficient funds to fulfil the transaction. Your card will be debited upon authorisation being received. The monies received upon the debiting of your card shall be treated as a deposit against the value of the goods you wish to purchase. Once the goods have been dispatched and you have been sent a confirmation email the monies paid as a deposit shall be used as consideration for the value of goods you have purchased as listed in the confirmation email.

Disclaimer of Liability

The material displayed on this Website is provided without any guarantees, conditions or warranties as to its accuracy. Unless expressly stated to the contrary to the fullest extent permitted by law Puraglow and its associates hereby expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and shall not be liable for any damages whatsoever, including but without limitation to any direct, indirect, special, consequential, punitive or incidental damages, or damages for loss of use, profits, data or other intangibles, damage to goodwill or reputation, or the cost of procurement of substitute goods and services, arising out of or related to the use, inability to use, performance or failures of this Website or the Linked Sites and any materials posted thereon, irrespective of whether such damages were foreseeable or arise in contract, tort, equity, restitution, by statute, at common law or otherwise. This does not affect Puraglow’s liability for death or personal injury arising from its negligence, fraudulent misrepresentation, misrepresentation as to a fundamental matter or any other liability which cannot be excluded or limited under applicable law.

Disclaimer as to ownership of trade marks, images of personalities and third party copyright

Except where expressly stated to the contrary all persons (including their names and images), third party trade marks and content, services and/or locations featured on this Website are in no way associated, linked or affiliated with Puraglow and you should not rely on the existence of such a connection or affiliation. Any trade marks/names featured on this Website are owned by the respective trade mark owners. Where a trade mark or brand name is referred to it is used solely to describe or identify the products and services and is in no way an assertion that such products or services are endorsed by or connected to Puraglow.


Puraglow shall have the right in its absolute discretion at any time and without notice to amend, remove or vary the Services and/or any page of this Website.


If any part of the Puraglow.com Web Store Terms of Use is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of the Puraglow.com Web Store Terms of Use will not be affected all other clauses remaining in full force and effect. So far as possible where any clause/sub-clause or part of a clause/sub-clause can be severed to render the remaining part valid, the clause shall be interpreted accordingly. Alternatively, you agree that the clause shall be rectified and interpreted in such a way that closely resembles the original meaning of the clause /sub-clause as is permitted by law.


We operate a complaints handling procedure which we will use to try to resolve disputes when they first arise, please let us know if you have any complaints or comments.


If you breach these conditions and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach these conditions.

Entire Agreement

The above Terms of Service constitute the entire agreement of the parties and supersede any and all preceding and contemporaneous agreements between you and Puraglow. Any waiver of any provision of the Terms of Service will be effective only if in writing and signed by a Director of Puraglow Limited.

Puraglow.com Website Privacy Policy

Neither the Puraglow.com website nor the owning party Puraglow Limited will disclose buyers’ information to third parties other than when order details are processed as part of the order fulfilment. In these cases we make it a requirement of our trading with them that the third party will not disclose any of the details to any other third party.

Cookies are used on this site to keep track of the contents of your shopping cart and to store delivery addresses if the address book is used. They are also used after you have logged on as part of that process. You can turn off cookies within your browser by going to ‘Tools | Internet Options | Privacy’ and selecting to block cookies. If you turn off cookies, you will be unable to place orders or benefit from the other features of the Puraglow.com website that use cookies.

Data collected by this site is used to:

  • Take and fulfil customer orders;
  • Administer and enhance the site and service; and,
  • Only disclose information to third-parties for goods delivery purposes.

Other than that we never disclose personal information outside Puraglow Limited. We never have done and we never will.

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What can be sold in the Puraglow Marketplace

Our Marketplace enables Listed Businesses to sell a range of products and services on Puraglow. You must be approved to sell your products the Puraglow Marketplace. We particularly favour skincare related products from natural producers who have completed courses in the Puraglow Natural Skin Care Academy.

Puraglow Marketplace permits vendors to sell the following products:

  • Physical Goods: which you ship to Customers;
  • Virtual Products: which customers can download;
  • Appointments and Bookings: for services you provide—eg for courses; or for consultations;
  • Accommodation and Facility Bookings: for hotels, spas and health resorts—or for meeting rooms or conference facilities.

We do not currently offer bookings for tickets for events but this is actively under development…

Physical Goods

If you are selling physical goods you agree that:

  1. All items listed are available for purchase;
  2. Each listing has a set price which is clear to the buyer (including delivery charges);
  3. If you are using photographs of previous work with options for customisation (like colour choices) included in the listing, it is clear in your description that the photos shown are just examples.

Virtual Products

If you are selling virtual goods you agree that:

  1. All items listed are available for immediate download, or shortly after purchase;
  2. Each listing has a set price;
  3. You own the rights to, or the rights to resell the product (no counterfeits or illegal copies).

Appointments and Course Bookings

If you are offering bookings for appointments or course time-slots you agree that:

  1. The slots you are offering are available, or if they are discovered no longer to be so due to a prior booking through a third party system, the customer will be offered an acceptable alternative of fully refunded;
  2. Each booking has a price which is clear at the time of purchase;
  3. You own the rights to sell, or the rights to resell the booking.

Accommodation and Facility Bookings

If you are offering bookings for Accommodation and Facility time-slots you agree that:

  1. The slots you are offering are available, or if they are discovered no longer to be so due to a prior booking through a third party system, the customer will be offered an acceptable alternative of fully refunded;
  2. Each booking has a price which is clear at the time of purchase;
  3. You own the rights to sell, or the rights to resell the booking.

Puraglow Marketplace: Overview, Seller-Guidance and Terms of Use

As well as marketing our own products, Puraglow also offers a Marketplace opportunity to selected partners where they can sell goods and services directly to our customers through our marketing network.

Business owners can set set up, manage and run their Puraglow Marketplace through our award-winning interface. If you have problems setting up your Marketplace our support teams are always on hand to help at support@puraglow.com.

We want to make sure that you and your buyers have a positive experience on Puraglow. Please read on to find out more about your rights and what is expected of you as a Puraglow Vendor to protect our Puraglow Marketplace customers, our brand and the reputation of other sellers.

This policy comprises part of our Terms of Service. In becoming a Puraglow Vendor, you’re agreeing to this policy and our own Webstore terms of Use.

What cannot be sold in the Puraglow Marketplace

The following types of items are prohibited or restricted on Puraglow:

  1. Tobacco, Drugs, Drug Paraphernalia, and Medical Drugs;
  2. Some Animal Products and Human Remains;
  3. Dangerous Items: Hazardous Materials, Recalled Items and Weapons;
  4. Hate Items: Items and Services that Promote, Support or Glorify Hatred
  5. Illegal Items and Services, Items Promoting Illegal Activity and Highly Regulated Items;
  6. Internationally Regulated Items and Services;
  7. Pornography, Mature Content and Adult Services and Events;
  8. Violent Items: Items, Events and Services that Promote, Support or Glorify Violence.

If you are uncertain if your product violates our “acceptable products” terms please contact support@puraglow.com when we will endeavour to assist. Keep in mind that members may flag listings that appear to violate our policies for Puraglow to review.

Puraglow may remove any listings that violate our policies. Note that listing fees are non-refundable. Puraglow may also suspend or terminate your account for any violations. You’ll still be required to pay any outstanding fees on your Puraglow bill, and any prepaid subscription fees will be non-refundable.

If you are raising money on behalf of a charity, you must obtain that charity’s consent.

Puraglow Marketplace: Communicating with customers and honest representation

Representing Yourself, Your Shop and Your Listings Honestly

One of Puraglow’s core values is transparency. Transparency means that you honestly and accurately represent yourself, your items and your business.

By selling on Puraglow, you agree that you will:

  1. Provide honest, accurate information in your About page, should you choose to complete it;
  2. Honour your Shop Policies, should you choose to publish them;
  3. Accurately represent your items in listings and listing photos;
  4. Respect the intellectual property of others. If you feel someone has violated your intellectual property rights, you can report it to Puraglow;
  5. Not engage in fee avoidance (such as suggesting prospective customers contact you other than through the Puraglow website);
  6. Not create duplicate shops or otherwise spam the site.

Communicating with Customers

Customer Communication and Support Enquiries

We strongly recommend you use our inbuilt Customer Support Channels and Messaging for customer contact. These are logged on the site and can be revisited if required to resolve later disputes.

Support Channels and Messaging may not be used for the following activities:

  1. Sending unsolicited advertising or promotions, requests for donations or spam—our promotional channels including Push Marketing and Targeted Promotions are much better at this;
  2. Harassing or abusing another member;
  3. Contacting someone after they have explicitly asked you not to; or
  4. Interfering with a transaction or the business of another member.

Interference occurs when a member intentionally interferes with another member’s shop in order to drive away their business. Interference is strictly prohibited on Puraglow. Examples of interference include:

  1. Contacting another member to warn them away from a particular member, shop or item;
  2. Posting in our forums to demonstrate or discuss a dispute with another member;
  3. Purchasing from a seller for the sole purpose of leaving a negative review;
  4. Maliciously clicking on a competitor’s Promoted Listings ads in order to drain that member’s advertising budget, also known as “click fraud.”

Any use of any Puraglow service to harass other members is strictly prohibited. Similarly no Puraglow service may be used to support or glorify hatred toward, or otherwise demean people based upon: race, ethnicity, religion, gender, gender identity, disability or sexual orientation. If you see anything that violates this policy, please contact support@puraglow.com immediately…


You may receive a buyer’s email address or other information as a result of entering into a transaction with that buyer. This information may only be used for Puraglow-related communications or for Puraglow-facilitated transactions. You may not use this information for unsolicited commercial messages or unauthorised transactions. Without the buyer’s explicit consent, you may not add any Puraglow member to your email or physical mailing list or store or misuse any payment information. For more information, please see our Privacy Policy.

Puraglow Marketplace: Reputation Management and Reviews System

Creating and Uploading Content

As a member of Puraglow, you have the opportunity to create and upload a variety of content, like usernames, listings, text, photos, and videos. In order to keep our community safe and respectful, you agree that you will not upload content that is:

  1. Abusive, threatening, defamatory, or harassing;
  2. Obscene or vulgar;
  3. In violation of someone else’s privacy or intellectual property rights; or
  4. False, deceptive, or misleading.

Building a Positive Reputation Through our Reviews System

Reviews are implicit to both our listings and the Puraglow Marketplace and a great way for you to build a reputation on Puraglow. Buyers can leave a review, including a one to five star rating, photographs.

On the rare occasion you receive an unfavourable review, you can reach out to the buyer and also leave a response.

Reviews and your response to reviews may not:

  1. Contain private information;
  2. Contain obscene, racist, or harassing language or imagery;
  3. Contain prohibited medical drug claims;
  4. Contain advertising or spam;
  5. Be about things outside the seller’s control, such as a shipping carrier, Puraglow or a third party; or
  6. Undermine the integrity of the Reviews system.


Extortion is not allowed on Puraglow. Any attempt to manipulate reviews through threats, intimidation, or bribery is considered extortion and is strictly prohibited. Extortion includes when a seller offers a buyer additional goods, services, or compensation in exchange for a positive review.


Shilling is strictly prohibited on Puraglow. Shilling is the fraudulent inflation of a shop’s reputation by use of an alternate account. The intent of shilling is to make a seller look more desirable by increasing the shop’s number of sales and overall review score. Reviews must reflect the honest, unbiased opinions, findings, beliefs or experience of the buyer.

Puraglow Marketplace: Providing great customer service and how to handle disputes

Providing Great Customer Service

We expect our sellers to provide a high level of customer service. By selling on Puraglow, you agree to:

  1. Honour your shipping and processing times. Sellers are obligated to ship an item or otherwise complete a transaction with a buyer in a prompt manner, unless there is an exceptional circumstance. Please be aware that legal requirements for shipping times vary by country.
  2. Respond to Messages and Support Requests in a timely manner.
  3. Honour the commitments you make in your shop policies.
  4. Resolve disagreements or disputes directly with the buyer. In the unlikely event that you can’t reach a resolution, contact support@puraglow.com and we will endeavour to resolve the dispute through our case and dispute resolution system.
  5. If you are unable to complete an order, you must notify the buyer and cancel the order.

Responding to Requests for Cancellations, Returns and Exchanges

Please be aware that in addition to this policy, each country has its own laws surrounding shipping, cancellations, returns and exchanges. Please familiarise yourself with the laws of your own country and those of your buyers’ countries.

European Union Right of Withdrawal

Buyers in the European Union (EU) may be entitled to a 14-day “right of withdrawal” after receiving an item, during which they may return an item for any reason. The details of this right vary by EU member state. The right of withdrawal does not apply to custom items or certain perishable goods. Rights with respect to digital items vary by EU member state.


If you are unable to complete a transaction, you must notify the buyer via the Customer Support channel and cancel the transaction. If the buyer already submitted payment, you must issue a full refund. You are encouraged to keep proof of any refunds in the event a dispute arises.

You may cancel a transaction under the following circumstances:

  1. The buyer did not pay. (The seller may flag a buyer for a payment not received, chargeback or cancelled payment.)
  2. Both you and the buyer agree to cancel the transaction prior to shipment, and you have issued the buyer a full refund.
  3. You have decided to refuse service to the buyer, and if the buyer has already paid, you have issued a full refund, including shipping.
  4. The buyer did not receive the item(s) ordered, even though you provided proof of shipping, and you have issued a refund for the item. (Refunding shipping is optional, unless the buyer paid with Direct Checkout, in which case you’ll need to refund in full.)
  5. Both you and the buyer agreed that the buyer could return the item for a refund, you have received the returned item and issued a refund to the buyer for the item. (Refunding shipping is optional, unless the buyer paid with Direct Checkout, in which case you will need to refund in full.)


We ask buyers to contact a seller directly and attempt to resolve any outstanding issues before reporting a case to Puraglow. For this reason, it is important that you fill out your shop policies and regularly respond to contact from your buyers.

Buyers may file a case for a non-delivery or a not-as-described item. You must respond to any open cases within seven days.

A Non-Delivery occurs when a buyer places an order and submits payment, but does not receive the item. The following are examples of Non-Delivery cases:

  1. An item was never sent.
  2. An item was sent to an address that is not on the receipt.
  3. There is no proof that the item was shipped to the buyer’s address.

An item is Not as Described if it is materially different from the your listing description or your photos.

Not as Described cases can also be filed for late delivery. In order to qualify as late delivery, the buyer must provide proof that all of these conditions have been met:

  1. The item(s) were ordered for a specific date or event.
  2. A deadline was agreed upon by the buyer and seller.
  3. The item(s) are rendered useless after that date.

Full and Final Resolution

In all matters relating to disputes the final decision and resolution rests with Puraglow and its site owners the Puraglow Limited. This does not affect your statutory rights as allowed under the laws of England and Wales.

©2017 Puraglow Ltd. All Rights Reserved


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